Chanel announces the winners of the first “next prize”



The luxury French fashion house has named 10 laureates working in film, design and the performing arts. Each winner received € 100,000 ($ 113,000) to invest in their work.

Chanel launched the biennial Next award earlier this year alongside the Chanel Culture Fund, as part of a broader strategy to support the arts. The goal is “to be at the center of the conversation about collaborative culture, providing creative risk-takers with the knowledge and resources to tackle new projects,” said Yana Peel, global arts manager. and brand culture. Luxury brands and fashion groups have for years offered awards and mentoring programs to emerging creatives, as they are supposed to deepen brand awareness and cultural authenticity.

The winners were selected by a jury made up of actress Tilda Swinton, British architect Sir David Adjaye and Chinese artist Cao Fei. The nominations were made by an anonymous group of designers “within the Chanel family,” Peel said. Chanel will offer mentoring “on an ongoing and long-term basis” and creatives will benefit from knowledge exchanges with partner institutions of the Culture Fund, such as the National Portrait Gallery in London and the Center Pompidou in Paris.

The recipients will meet for the first time in April 2022 at the Venice Biennale, Italy’s prestigious multidisciplinary artistic showcase.

See the full list of winners below:

Jung Jae-il: a composer, performer, musical director and producer based in Berlin.

Keiken: a collaborative practice between artists Hana Omori, Isabel Ramos and Tanya Cruz.

Lual Mayen: a self-taught game designer from South Sudan.

Marlene Monteiro Freitas: a Cape Verdean dancer and choreographer.

Rungano Nyoni: a Zambian filmmaker based in London.

Precious Okoyomon: a British artist and poet.

Marie schleef: a theater director based in Berlin.

Botis Seva: British dancer, choreographer and director.

Wang bing: a Chinese filmmaker.

Eduardo williams: Argentinian filmmaker and artist.

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