Even though a total of 100 movie and TV series titles were announced today on Disney Investor Day, 80% of which go to Disney +, it should be noted that the Burbank, Calif., Studio no hasn’t burned its 2021 theatrical release schedule, like WarnerMedia. did this last week, in order to keep the fire on its streaming service.
At least not yet.
Let’s not forget, they are the studio that took Mulan and Hamilton away from dying exhibitors at a time when they needed these films most. However, Disney was careful today to say what exactly was for theaters and what was definitely for Disney + so as not to upend the basket of apples with the show.
As we approached today, there was concern in the air that Disney was required to emulate WarnerMedia’s recent pandemic response, which involves launching next year’s Slate in both theaters and on the HBO Max service on the same day. It’s a move that has not only enraged talent, agencies and exhibitions, but is poised to cause significant damage to the cinema window revenue system. One of the highlights that happened at the start of Disney’s Investor Day was news from Deadline that the CAA blasted WarnerMedia’s Jason Kilar over the studio’s ambitious strategy.
Disney Investor Day Review: It’s All About Streaming, “Star Wars” and Marvel, Stupid; Bob Chapek shows firm hand in CEO role
Granted, Disney has revamped the company for a streaming future, as have its competitors NBCUniversal and WarnerMedia. Disney has surpassed 137 million subscribers on its direct-to-consumer services and aims to reach 300-350 million subscribers by fiscal 2024. They will spend between $ 8 billion and $ 9 billion on Disney content. + to get there, with an amount of $ 14 billion. $ 16 billion WW direct to combined consumer spending for Disney Plus, Hulu, and ESPN Plus in 2024.
That said, Disney CEO Bob Chapek hasn’t completely turned his back on the big screen. After today’s electric parade of upcoming series and films, he mentioned that the studio was unwilling to quickly ditch cinema for home entertainment.
“We had a $ 13 billion box office last year, and that’s not something to sneeze at. We built these franchises through the cinema window, ”Chapek said of the grease that powered the Disney + treadmill.
“It’s about balancing and following the consumer as they make that transition,” he continued, “We need to be flexible to read any clues, whether it’s COVID or changing consumer behavior so that we can make decisions with agility. “
Disney, with its brands, clearly has a plan to develop and grow its streaming service. WarnerMedia, by all accounts, is nothing in comparison. There was not Wonder woman or Harry potter spinoff series at the start of the launch of HBO Max to lure hungry consumers, and now their parent company is in a position where they feel they have to burn down the house to warm up. Disney, on the other hand, has cast a net through 2022-2023 when it comes to film and streaming.
For a minute this afternoon, it looked like Disney was following the same path as WarnerMedia. To the top of the investor session, Disney’s media and entertainment distribution boss Kareem Daniel revealed this animated film Raya and the last dragon would get a theatrical release the same day as the photo’s PVOD access on Disney +. It’s a plan almost similar to Mulan, with details to come. Mulan opted for a premium point of $ 29.99 for current Disney + subscribers in territories where the service was available. More to Disney’s credit this time around is that they really give consumers the choice of seeing it in theaters or at home by charging at both ends. They don’t give the title away for free, which is essentially what WarnerMedia is doing with its 2021 slate on HBO Max.
Another sign today that we were on the verge of seeing the full slate dumping of 20th Century Studios and Fox Searchlight on Hulu was when that streamer’s president, Kelly Campbell, said we were likely to see more. the mark on its service. Alas, there was no news about the 20s The king’s man and free guy or the projector woods and Tammy Faye’s eyes, etc. towards Hulu. The 13-year-old streamer has yet to fully annex his Fox catalog outside of the FX menu selection on Hulu. Hulu opts for independent NEON releases or niche pricing like Tri-Star The happiest season and Lionsgate Classes, which have been self-proclaimed successes for them. Interestingly enough, 20th sold The woman at the window to Netflix rather than keeping it for Hulu, the feature would have pacing issues.
As Deadline first announced, Robert Zemeckis Pinocchio, with Tom Hanks, and Peter Pan and Wendy go to Disney +. This was formalized today. However, Walt Disney Production President Sean Bailey did not include pissed off Emma Stone. Cruel in the same sentence, this movie sticks to its memorial day weekend theatrical release date. Not only is Taika Waititi working on a new Star wars film, but Patty Jenkins is also expanding the universe of feature films with Rogue Squadron. Some have speculated that Black Widow would go to Disney + pork bottom. Not yet. It’s still slated for May 7 next year, and none of the other Marvel titles are slated to go to Disney +. In fact, they dovetail with their counterparts in the series. Marvel Boss Kevin Feige even announced another The Fantastic Four restarting the feature, this time with Spider-Man: Homecoming director Jon Watts. So Disney has long-term hopes on the big screen. Missing as of today: an update on Avatar 2 by big screen enthusiast James Cameron, as well as large shots of Disney theme parks.
Disney is a very sharp studio, and there’s a reason many in town envy them. A former Disney executive praised the studio during the pandemic for being able to “make the best decisions in the worst case.” Disney has managed to keep its inventory at record levels in a year that has decimated its lucrative theater, travel and theme park businesses. They have a habit of switching brands between theatrical and home media (remember Aladdin 2 went to the videotape? Too, High School Musical 3 was a massive $ 253 million cash cow despite the franchise hatching on Disney Channel. Disney, before anyone else, knows how to meet consumer needs, where to intrigue them, and above all, how not to cannibalize them. Of course, they did not disclose the income results of Mulan; the city believing it was a failure. But they play with the theatrical broadcast model again on Raya.
Disney knows they must respond to this short-term pandemic on a case-by-case basis. But in the long run, they want to reopen the doors to Disneyland, and yes, they want that $ 1 billion that makes Marvel, Star wars and Pixar records, combined with the success of Disney +. They’re not looking to burn their future streaming Marvel movie franchises like DC potentially does with Wonder Woman 1984 and Suicide squad. Rather, they build them up and expand the universe as frenzy-worthy series. Clever.
It’s such a good war plan that WarnerMedia’s immediate strategy for HBO Max seems hopeless.