BEIJING, October 17, 2021 / PRNewswire / – iQIYI, Inc. (NASDAQ: IQ) (“iQIYI” or “the Company”), an innovative, industry-leading online entertainment service China, announced the upcoming release of 260 new movies, TV series and variety shows at its iJOY conference (“the conference”) held at Shanghai to October 15. The conference also featured a discussion on how visual content should reflect both the daily experiences of viewers and the current zeitgeist, as well as the company’s belief that the integration of content with technology will lead to l future of the entertainment industry. Senior iQIYI executives attending the conference included GONG Yu, founder and CEO of iQIYI; WANG Vivian, president of the New Consumer Business Group (NCG) and chief marketing officer of iQIYI; WANG Xiaohui, President of Professional Content Business Group (PCG) and Content Director of iQIYI.
Serve viewers through well-crafted stories and a seamless user experience
The production capabilities of Chinese video platforms have grown tremendously in recent years, and iQIYI has made tremendous achievements in creating series of shows and producing original content in all genres. As GONG Yu pointed out at the conference, changing user needs require continuous innovation from platforms. Considering the changes in the industry and leveraging its strength, iQIYI will continue to create quality content for its viewers by collaborating with top talent, seizing market opportunities and establishing market differentiation. The company has built over 70 content studios and forged close partnerships with film makers, artists and more in the entertainment industry. In addition to curating high artistic and production value content, iQIYI develops interest-driven videos, offering a full range of selections that cater to different user interests.
iQIYI remains dedicated to creating high quality content that evolves with viewers. WANG Vivian noted that iQIYI’s variety shows, which feature different themes such as debate, rap and mysteries of suspense, illustrate how the Company‘s productions inspire today’s youth by keeping an authentic record. of the life they live. As such, iQIYI has also become a forerunner of popular culture in China. Although trends may change, ‘iQIYI will remain its commitment to providing users with high quality and value added content.
Meanwhile, iQIYI is exploring the future of entertainment by enriching its IP assets and innovative technology. As the tech and investor communities increasingly turn to concepts like the Metaverse and NFT, iQIYI is excited to embrace the possibilities of the Metaverse as well as its implication. For example, iQIYI launched its extended reality (XR) concert THE9 “X-City” in March, supported by its cutting-edge XR technologies that brought to life the high level of real-time immersion and interaction between THE9 and their fans.
President of the Professional Content Business Group (PCG) and Chief Content Officer of iQIYI WANG Xiaohui pointed out that: “IP-centric content, or ‘the IP universe’, by its nature of a fictional narrative, is very similar to the metaverse, which is able to transfer people to another world through immersive stories. ”At the conference, iQIYI released two still-being-created IP“ universes ”: the ancient Chinese city universe and the “Light On” universe, the first focusing on traditional Chinese cultural stories and the second featuring suspenseful stories. Aiming to forge a new kind of relationship between viewers and content, the two new universes take advantage of revolutionary technology to enable interaction between characters, scenes and stories. No longer just spectators, viewers will become participants who live stories and evolve in the creation of e content.
Release of 260 new titles to capture the spirit of the times
High-quality, value-added content enriches viewer experiences and drives consumption. iQIYI will continue to leverage high quality content to facilitate two-way interaction between young people and the various brands that advertise with iQIYI. During the conference, iQIYI released 260 new titles, covering genres ranging from variety shows, dramas, movies, kids’ content, animation, documentaries, sports, and more. High in variety and quality, the new content ensured a stable supply of material for the sponsor brands.
IQIYI’s variety shows aim to grow with their viewers. “While iQIYI’s variety shows echo the real lives of young people, they encourage the younger generation to believe in their goals and live the life they want,” WANG Vivian added. With titles including Super sketch show, Action!, I can BB 8, FOURTH 3, Singer Metaverse, The Rap of China 2022 and Music campus, iQIYI is set to launch variety shows that reflect the interests and lifestyle of today’s youth. Thriller variety shows such as The Adventures of the Detectives 2 and Shark game 2 take advantage of technology and enable young people to engage online in different ways. As for Mr. Household 4, Be with you 2, Yes i do 3, and Working mom 2, they paint nuanced portraits of young people in the different stages and aspects of their lives.
iQIYI also launched four types of C dramas: epic, hero, story, and romance. Dedicated to honor from China history and hero, iQIYI launches dramas whose A trip of a lifetime, Life is one Long quiet river, Love vacation 2, break through the darkness, A love never lost, The wind blows from Longxi, Everlasting love. On the series side, the suspenseful franchise “Light On” will introduce Pavilion, Wish, Who is the murderer, and Gold panning, which tell exciting stories incorporating elements of love, adventure and more. Meanwhile, bringing laughter and joy to users, the “Laugh On” series brings together famous local comedians and presents De Yun Theater and The Comic Bang, Accidental doctors, and Lord of losers. iQIYI will also feature C-drama quality alongside other shows, such as “Sweet On”.
By working with its affiliate brands, iQIYI aims to continue to create high quality content that captures the emotions, experiences and lifestyles of young people as well as emerging cultural trends of the moment. As iQIYI continues to improve the viewer experience, the company also hopes to add value to the industry’s supply chain, create value resonance with different brands, and achieve mutual long-term gains.
About iQIYI, Inc.
iQIYI, Inc. is a leading online entertainment service in the market China. Its corporate DNA combines creative talent with technology, fostering an environment of continuous innovation and the production of successful content. IQIYI’s platform offers very popular original content, as well as a comprehensive library of other professionally produced content, partner-generated content and user-generated content. The company stands out in the online entertainment industry with its cutting-edge technology platform powered by advanced AI, big data analytics, and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement and has developed a diverse monetization model including membership services, online advertising services, content distribution, live streaming, online gaming , IP licenses and online literature.
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