By SALINA POST
The launch of the 2021 campaign of Centraide of the Salina region is Tuesday and you are invited!
The event will be a 10 am to 2 pm parking party at the Salina Area United Way office, 113 N. Seventh Street, Suite 201. You will also be able to broadcast the event through Salina Area United Way. Facebook page and on the organization Youtube channel.
Kick-off will include virtual and in-person interviews with community partners, board members, special guests, and more. A food truck, 3B’s BBQ, will be present from 11 a.m. to 2 p.m. In addition, attendees will have the opportunity to win a pair of Josh Turner tickets or one of two pairs of Oak Ridge Boys tickets to the Stiefel Theater Performers’ performances.
The theme of the 2021-2022 annual campaign is “Building Bridges: Strengthening Our Communities” with a goal of $ 550,000. The goal, the same as last year, will be maintained one year after being a little short – $ 450,000 – for the 2020-2021 campaign.
“Although we did not meet our goal of $ 550,000 for the 2020-2021 campaign, we are still pleased with the increase of $ 100,000 over the previous year,” said Claire Mullen, Executive Director from Salina Area United Way. “We knew it would be a tough year with the events of COVID, but between $ 100,000 more than the previous year and $ 105,000 for our COVID fund, we are truly grateful for the support from the community. ”
The Salina Area United Way raises funds to help support community partners. From funded partners, then community impact grants to support programs, Centraide has been there for the community. After speaking to many local business leaders, donors, and community partner leaders, Salina Area United Way determined it was time for the organization to really be there to support nonprofits by cutting them down. work so they can provide services and return to funding agencies and not just programs, Mullen noted in a press release.
“It’s been a serious conversation for the past year and a half since I took on the role of Executive Director. We have held meetings in our office with CEOs of our local businesses, talked with donors and had meetings with CEOs of our nonprofits to determine what the community really needs from us, ”said Mullen. “It is not completely up to the funded partners, agencies will have to apply for funds each year, but they may apply to fund their agency in the hope that they can do less fundraising themselves.”
United Way organizations have the unique opportunity to be granted permission to enter workplaces to receive donations through payroll deductions. They had a niche with fundraising agencies and walked away from it, but the organization decided it was time to go back to that model of fundraising. When an individual chooses to donate each paycheck, that amount rises to 26 pay periods, creating a larger pool of money to be donated, Mullen noted.
“We believe in our 785 community and encourage those who donate through payroll deductions to consider donating $ 7.85 each pay period. Would you be willing to skip out on eating out one day or skip your morning coffee? Join us in the fight for Live United, ”Mullen explained in the press release.
For people who do not donate through payroll deduction, Salina Area United Way offers the following donation methods.
● Donate to this year’s campaign by sending your check to:
Salina Centraide region
113 N 7th St., suite 201
Salina, KS 67401
● Send 2021CAMPAIGN to 41444
● Visit www.unitedwaysalina.org
A link to the donation page on the Salina Area United Way website can be found at the top of all SalinaPost.com pages.