New south Warwickshire tourism figures show sprouts of recovery, Shakespeare’s England says


South Warwickshire’s tourism industry is on course for post-pandemic recovery, according to new figures released by Shakespeare’s England, the region’s official tourism body.

In 2021, the region attracted 7.8 million visitors, a 39% increase over the previous year, while the number of tourism jobs in the region increased by 4% year-on-year. other to reach more than 10,000 people.

The value of tourism in the region – which covers the amount visitors spend on accommodation, retail, food and drink – was £516m; a 53% increase in 2021 compared to 2020.

These latest statistics come from an economic impact assessment report generated by market research firm The Research Solution, which takes into account verified data from the Office for National Statistics and the International Passenger Survey. .

The figures were released in September 2022 and cover key tourist destinations such as Stratford-upon-Avon, Warwick, Leamington and Kenilworth.

The Warwick district also saw a 48% increase in visitors in 2021 compared to the previous year, while Stratford-upon-Avon town center saw a 40% increase in visitors to the during the same period.

Helen Peters, chief executive of Shakespeare’s England, said: “These statistics underscore the resilience of tourism businesses in our region as we begin to see the green shoots of recovery in what has been – and continues to be – an environment volatile trading for attractions, hoteliers, retailers and restaurants.

“The increase in visitor numbers and spending in 2021 is all the more encouraging as it covers a period where, during the first three months of the year, the ability of tourism businesses to trade was hampered by the third containment of the country.

“I expect recovery to pre-pandemic levels to be slower over a longer period, not only as society continues to rebuild confidence in a post-lockdown world, but also due to other pressures. .

“This includes the rising cost of living that many tourism businesses are currently grappling with as they try to strike a balance between remaining affordable to their customers while remaining profitable, as well as a severe shortage of available staff that , in the worst case, prevents some businesses from being able to open and provide full service throughout the week.

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