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By Jonathan Beltrán Zamorategui, Director of Business Development, Israel Trade Office in Mexico
It is no mystery that the health crisis has shaped and fundamentally changed the lives of millions of people around the world. In addition to its direct impact on health systems, the coronavirus epidemic is directly affecting various areas. From economic and financial consequences, including social, cultural and political changes, to environmental repercussions.
All of these changes, although not caused by the virus in itself , occurred as a result of the social isolation we have experienced in recent months.
However, the sports industry continues to grow at a remarkable rate. Professional sports are expanding their global reach and interacting with fans in all parts of the world, and more and more people are participating in a variety of amateur sports activities. More than ever, sport connects different people across the world in ways that nothing else is able to do. More and more players in the sports industry are driving this growth and creating a vast ecosystem: from federations, leagues, teams and clubs, through the media and various sponsors and partners to clothing manufacturers. and electronics. .
It is also important to mention that with this digital transformation in the post-covid era, leagues, federations and clubs must reinvent themselves. The multibillion dollar sports industry is expected to grow exponentially in the years to come, as this digital revolution transforms the way sport is viewed and experienced, from a massive and holistic approach, towards personalized framing and engaging that will change the way we watch, play and enjoy sport, online and offline.
By examining these global trends, we have identified Israel’s burgeoning sports technology ecosystem as a primary source of innovation for leading sports organizations in almost all segments of sports technology, playing an important role in shaping the industry globally. . Israeli start-ups take advantage of the strong high-tech expertise of the “Start-up Nation” and apply it to the world of sport. The growth and initial success of the Israeli sports tech ecosystem has not gone unnoticed as investors and large companies and organizations, both local and global, become deeply involved in the Israeli sports tech ecosystem.
There is an ecosystem of more than 200 Israeli sports technology companies (which is a very high number for a country of only 20,000 km 2 ), which are characterized by the quality and level of innovation of their solutions. In this Israeli Sports-tech universe, there are six key trends that are currently revolutionizing the sports industry:
eSports: It specializes in the creation of video games and / or applications for a specific brand / Image: Depositphotos.com
Data analysis: It is a set of sports analysis systems that provides automated videos originally created for court sports and is capable of recording the activity and movements of an athlete during a match or competition. training session.
Media and broadcasting: Wireless and video technologies for broadcast professionals and production teams. The company‘s wireless transmission solutions are designed for coverage of outdoor sports news, reality shows and other live events. Innovative technology helps provide robust and reliable wireless video transmission while ensuring a continuous and stable streaming session.
Performance improvement: These types of technologies focus on high-speed decision-making, training athletes to see more clearly, think faster, and react faster using advanced technology. The training process begins with a laboratory assessment, continues with a comparison with a sport-specific database, and then a training program is generated in the field to improve the skills needed.
Smart stadiums: This type of solution offers clubs and / or leagues the possibility of developing a direct relationship with stadium spectators, increasing engagement, loyalty and sales through infrastructure technologies, personalization, contactless processes. , etc. In other words, smart stadiums are those places where technology, sport and entertainment converge.
Fan engagement: These are sports marketing solutions for the participation of fans and clubs / leagues. It is the creation of tools to collect user-generated content on social media platforms or create your own content through automated methods. These tools collect the generated content, to then promote the brand.
It also builds the user profile of club subscribers and recommends actions needed to generate greater commitment .
eSport: It specializes in the creation of video games and / or applications for a specific brand. The forms of competition and the content generated by video game users are also being reinvented through the creation of innovative video games and applications.
This is by far the best time to generate links with companies specializing in the solutions mentioned above, by leagues and clubs of any sport. It is therefore necessary to deepen and find “Sports-tech” solutions for those who want to stay in the news in this industry so affected by the health crisis, and Israel can undoubtedly be a great ally for that.