On Sunday October 3, the Broadway Flea Market and Big Auction returned to Shubert Alley between West 44th and West 45th Street. This year’s edition featured ways to participate both in person and online. This has made it possible for theatergoers around the world to connect. The day raised a remarkable amount of $ 753,321.
To see a video of the day Click here.
The exceptional total will help provide life-saving medicine, health care, nutritious meals and emergency support to people living with HIV / AIDS, struggling with COVID-19 or facing other life-threatening illnesses in the regions. 50 states, Puerto Rico and Washington, DC
The silent auction began at 10 a.m. The live auction, started at 5 p.m., with fewer flea market tables, there was still a theatrical treasure up for grabs. Among the shows represented with merchandise on the tables of flea markets are Aladdin, American Utopia, beetle juice, Supreme Love Freestyle, Frozen, Hadestown, Hamilton, The Lion King, The little Mermaid, Bad girls and Waitress.
Other flea market favorites were ATPAM, Broadway Green Alliance, Broadway Makers Alliance, Casting Society of America, Dancers Over 40, DKC / O + M and The Fabulous Invalid, Jujamcyn Theaters, The Lights of Broadway, Manhattan Association of Cabarets, Michael Crawford International Fan Association, The PATH Fund / Rockers on Broadway, Bardo Arts (formerly Reel Time Video Production), R.Evolución Latina, Roundabout Theater Company, Second Stage Theater, Stage Directors and Choreographers Society, Stage Managers’ Association, The Shubert Organization / Telecharge, Sweet Hospitality Group, TDF’s Pik-a-Tkt, Theater World Awards and United Scenic Artists Local 829.
Tables at the 35th Annual Broadway Flea Market and Grand Auction raised $ 281,692, topping the highest table total in flea market history to date: $ 42,147 raised by the Association of Theatrical Press Agents and Managers (ATPAM). The day ended in the pedestrianized Times Square with the live auction, which raised the impressive sum of $ 288,050.
The most popular live auction of the day was the 1973 Tony Award for Lighting Designer Jules Fisher and the Certificate of Nomination for Reinette apple, that went for $ 16,200.
A virtual meeting with Patti LuPone and VIP tickets for Society bid for $ 15,000, as did a VIP experience with The Shubert Organization which includes a private guided tour of the Shubert Archives in the penthouse above the Lyceum Theater on Broadway.
Limited edition prints by theater illustrator Al Hirschfeld and signed by the stars featured in them raised a collective of $ 57,100, led by Mandy Patinkin and Bernadette Peters in Sunday at the park with George, which went for $ 11,000. The other signed prints feature Betty Buckley in Cats, Dear in Come back to the Five & Dime Jimmy Dean, Jimmy Dean, Joel Gray in Cabaret, Nathan Lane in La Traviata in Lisbon, Donna McKechnie in A choir line, Chita Rivera in The rink, Bruce Springsteen and Sir Patrick Stewart in Storm.
The live auction was conducted by Dear Evan Hansen alumni Will Roland and Sky Lakota-Lynch. Broadway favorites Todd Buonopane and Jennifer Cody co-hosted the all-day silent auction at Shubert Alley, which raised a record high of $ 183,579, beating the previous record of $ 128,452 set in 2019 The best-selling silent auction lot was a used typewriter by Tom Hanks in A lucky guy from Hanks’ personal collection, which raised $ 10,000. Other popular lots were a handwritten “Defying Gravity” musical phrase signed by Bad composer Stephen Schwartz for $ 8,000; a Bad girls meal tray and photo of the cast signed by the original Broadway cast for $ 7,000; and a full set of charcoal sketches drawn on stage by Jake Gyllenhaal during Sunday at the park with George for $ 4,100.
Broadway Cares / Equity Fights AIDS is one of the nation’s leading nonprofit AIDS fundraising and granting organizations.
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