The Metaverse in 2022 shows what lies ahead in our increasingly mixed world

Technology is pushing the boundaries of physical worms in the new digital world.

Technological revolution in preparation for 2022.

Aspects vary from virtual versions of ourselves to augmented reality.

Businesses need to embrace the technologies that shape Web3 or the Metaverse.

Matterport is leading the digital transformation of the built world.

Our revolutionary spatial computing platform turns buildings into data, making every space more valuable and accessible.

Here are some of the Matterport predictions that will take the industry by storm this year.

Widespread adoption of digital twins

Widespread stay-at-home orders have sparked mass adoption of digital twin technology as industries from real estate to retail try to “get things done” virtually.

In 2022, this technology will fall into the hands of consumers since anyone with a smart phone (iPhone or Android) will be able to capture a physical space and immerse themselves in it.

Smartphone access to digital twin technology has primarily caught the attention of real estate agents and vacation rental services.

As these services are deployed, more creative and innovative uses will emerge.

Digital twins can collect real-time data from sensors in a building that can be used to improve the customer journey to purchase, automation, and better airflow.

The evolution of digital twins mirrors the evolution of IoT and digital assistants.

The idea of ​​having a personal digital assistant sounded mystifying, but as the software has been adopted by companies like Apple and Amazon, IoT devices and digital assistants have become an extension of our lives, in homes, offices, cars and even hospitals.

Digital twins will follow this pattern. As consumers learn to appreciate what digital twins can offer in 2022, their value will become apparent.

The rise of the workplace anywhere

While the future of flexible working is fluid, one thing is certain. Digital twin technology will take virtual offices to the next level in 2022.

Whether working 9 a.m. to 5 p.m. from a villa in Portofino, working virtually in one of the coolest offices in the world, or managing a team 1,000 miles away, digital twin technology is at the forefront of the “workplace anywhere” phenomenon.

The “workplace anywhere” will become more accessible for workers in the field.

By capturing a dimensionally accurate 3D digital model of any building, companies can seamlessly run a hybrid working model, from onboarding and remote training of new staff to overseeing projects for s to ensure that staff work efficiently and safely.

These digital layouts will become invaluable for planning well in advance.

Companies will reinvent the way customers buy

We’ve spent this year wondering if customers will return to brick-and-mortar stores, but perhaps the better question is how?

With online shopping more popular than ever, we will see an increase in Australian retailers adopting digital twins to take their virtual shopping experience to the next level in 2022.

Digital twins help bridge the gap between in-store commerce and e-commerce to deliver more seamless omnichannel shopping experiences. Think, try before you buy, but virtually.

A recent example is NIKELAND, a bespoke immersive 3D world for Nike fans to connect, create, share experiences and compete.

In industries other than retail, traders, for example, can show off their past handiwork by capturing immersive digital twins of their most successful projects.

Imagine being able to browse houses when choosing a builder for a house.

Wholesale distributors can also add an extra layer of precision by using digital twins to display exact product measurements online. You’ve heard the adage that “There’s nothing like seeing a product up close?” There is now.

Travel insurance you can trust

Digital twin technology will be used in travel to give travelers an inside look at a vacation destination or accommodation before committing to a trip and making a purchase.

All in all, this offers a whole new level of transparency for vacationers.

For example, luxury travel agencies such as Horizon Yachts are adopting digital twins to show travel-hungry Australians what travel could look like in 2022.

As the spread of Omicron threatens all future travel plans, virtual digital twins and the metaverse could become a substitute for international and domestic travel.

A virtual trip to Fiji may suffice, instead of the risks associated with overseas travel.

Redefining insurance with AI and virtual reality

The arrival of La Ñina pleased the parade of sun lovers across the country.

Australian insurers are braced for a wave of claims related to flooding and the bushfire season.

In 2022, we can expect insurers to increasingly adopt digital twin technology to house historical data and ensure accurate reimbursements when these disasters occur.

With the introduction of modern technologies like digital twins, claims that could traditionally take days now take hours.

3D digital models of homes, vehicles, and valuables save time and money during the claims process and get people back to their lives quickly.

AI is used to create predictive models for expense management, high value loss, provision, settlement, litigation and fraudulent claims using complex algorithms.

They compare customer information to make appropriate recommendations for each risk scenario. AI systems such as chatbots can also provide round-the-clock service.

Digital twins and AI will transform the way businesses deliver experiences and services to customers across a range of industries from travel to retail and insurance.

As the lines continue to blur between the real world and a virtual reality, businesses of all sizes must find their place in the metaverse and adapt their strategies to the latest technology trends to thrive in 2022 and beyond.

Vivian Pan is vice president of international marketing for Asia Pacific and EMEA at Matterport.

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